1. Ad spend
This is the budget your ads consume. You set it and pay it directly to Google from your own account: it does not go through us and is not invoiced here.
Digital marketing and Google Ads
Show up on Google when people are looking for you
Google Ads advertising plans managed month to month by our team, with the website included. You decide how much to invest; we build the campaigns, track conversions and show you the results.
Website or landing page included
Search campaigns from the entry plan
Conversion tracking
Results report every month
5
Plans based on your monthly ad spend
1 UF
Monthly fixed fee of the entry plan (+ VAT)
3%
Lowest commission on ad spend (+ VAT)
Included
Website in every plan
How it works
Three different amounts, and they are worth keeping apart
Google advertising is made up of what you pay Google and what you pay to have it managed. This is how it breaks down in our plans.
2. Monthly fixed fee
This is the price of the plan: building the site, setting up the campaigns, the monthly management and the reports. It is expressed in UF, is net of VAT and does not change with your ad spend.
3. Commission on ad spend
A percentage of what you spend on Ads each month. The higher the plan, the lower the percentage: it goes from 15% down to 3%.
Ad spend is set and paid by the client directly in their own Google Ads account: it is not included in the fee or the commission.
Plans
Your plan is defined by how much you will invest
Each plan covers a range of monthly ad spend. The higher the spend, the more complete the site, the deeper the campaign structure and the lower the commission. Net amounts in UF, VAT not included.
| Plan | Ad spend (monthly) | Monthly fixed fee (+ VAT) | Commission on ad spend (+ VAT) |
|---|---|---|---|
| Esencial | 9 – 25 UF | 1 UF | 15% |
| Impulso | 25 – 60 UF | 3 UF | 12% |
| Avanzado | 60 – 120 UF | 5 UF | 7% |
| Elite | 120 – 250 UF | 8 UF | 5% |
| Enterprise | Over 250 UF | 12 UF | 3% |
The fixed fee and the commission are expressed in UF (Unidad de Fomento) and are net amounts: VAT is added on top. They are invoiced using the UF value in force on the issue date. The site's CLP/USD currency selector does not apply to this service.
Esencial
Ad spend 9 – 25 UF per month
1 UF
15%
commission on ad spend, + VAT
To start appearing on Google with a landing page and well-configured search campaigns from day one.
- Basic website creation (landing page)
- Initial Google Ads setup
- Search campaign creation
- Basic conversion setup
- Initial keyword research
- Initial audience targeting
- Ad extensions
- Monthly management and optimization
- Basic results report
Impulso
Ad spend 25 – 60 UF per month
3 UF
12%
commission on ad spend, + VAT
For businesses already investing that need more active campaigns, better tracking and a site with more content.
- Everything in the Esencial plan, plus:
- More complete website
- More sections and content
- More active campaigns
- Advanced targeting
- Google Tag Manager setup
- UTM setup
- Ad testing
- Conversion optimization
- Detailed monthly report
Avanzado
Ad spend 60 – 120 UF per month
5 UF
7%
commission on ad spend, + VAT
For operations with several business lines that need Search, Display and Remarketing working together.
- Everything in the Impulso plan, plus:
- Advanced website
- Complete campaign architecture
- Search + Display + Remarketing campaigns
- Advanced audiences
- Competitor analysis
Elite
Ad spend 120 – 250 UF per month
8 UF
5%
commission on ad spend, + VAT
For high-volume projects that demand a complete acquisition strategy, conversion optimization and A/B testing.
- Everything in the Avanzado plan, plus:
- Complex projects
- Complete acquisition strategy
- Multiple campaign lines
- Advanced remarketing
- Advanced event tracking
- CRO optimization
- A/B testing
- Executive reports
- Priority support
Enterprise
Ad spend Over 250 UF per month
12 UF
3%
commission on ad spend, + VAT
For large advertising budgets that require a complete digital architecture, advanced tracking and frequent optimization.
- Everything in the Elite plan, plus:
- Large-scale projects
- Complete digital architecture
- Management of large advertising budgets
- Advanced tracking
- Frequent optimization
- Priority attention
Not sure which range you are in? Tell an adviser your goal and your budget and we will tell you which plan to start with.
Comparison
What each plan includes, point by point
Each plan includes everything from the previous one and adds its own. The table shows from which plan each item becomes available.
| Service item | Esencial 1 UF + VAT | Impulso 3 UF + VAT | Avanzado 5 UF + VAT | Elite 8 UF + VAT | Enterprise 12 UF + VAT |
|---|---|---|---|---|---|
| Website included | |||||
| Site built with the plan | Landing page | More complete website, with more sections and content | Advanced site | Complex projects | Complete digital architecture |
| Campaign setup and structure | |||||
| Initial Google Ads setup | Included | Included | Included | Included | Included |
| Initial keyword research | Included | Included | Included | Included | Included |
| Search campaign creation | Included | Included | Included | Included | Included |
| Ad extensions | Included | Included | Included | Included | Included |
| More active campaigns | Not included | Included | Included | Included | Included |
| Complete campaign architecture | Not included | Not included | Included | Included | Included |
| Search + Display + Remarketing campaigns | Not included | Not included | Included | Included | Included |
| Multiple campaign lines | Not included | Not included | Not included | Included | Included |
| Advanced remarketing | Not included | Not included | Not included | Included | Included |
| Targeting and audiences | |||||
| Initial audience targeting | Included | Included | Included | Included | Included |
| Advanced targeting | Not included | Included | Included | Included | Included |
| Advanced audiences | Not included | Not included | Included | Included | Included |
| Competitor analysis | Not included | Not included | Included | Included | Included |
| Tracking and conversions | |||||
| Basic conversion setup | Included | Included | Included | Included | Included |
| Google Tag Manager setup | Not included | Included | Included | Included | Included |
| UTM setup | Not included | Included | Included | Included | Included |
| Conversion optimization | Not included | Included | Included | Included | Included |
| Advanced event tracking | Not included | Not included | Not included | Included | Included |
| Advanced tracking | Not included | Not included | Not included | Not included | Included |
| Optimization and testing | |||||
| Monthly management and optimization | Included | Included | Included | Included | Included |
| Ad testing | Not included | Included | Included | Included | Included |
| CRO optimization | Not included | Not included | Not included | Included | Included |
| A/B testing | Not included | Not included | Not included | Included | Included |
| Frequent optimization | Not included | Not included | Not included | Not included | Included |
| Reporting and follow-up | |||||
| Basic results report | Included | Included | Included | Included | Included |
| Detailed monthly report | Not included | Included | Included | Included | Included |
| Executive reports | Not included | Not included | Not included | Included | Included |
| Priority support and attention | Not included | Not included | Not included | Included | Included |
| Scope and strategy | |||||
| Complete acquisition strategy | Not included | Not included | Not included | Included | Included |
| Large-scale projects | Not included | Not included | Not included | Not included | Included |
| Management of large advertising budgets | Not included | Not included | Not included | Not included | Included |
The monthly work
What happens to your account every month
A campaign is not left running on its own: it is reviewed, corrected and tested again. This is the cycle the fee covers.
1
Research
We find the keywords people actually use to look for you, and the ones worth excluding so you do not pay for clicks that never convert.
2
Site and tracking
We build the destination page or landing and set up conversion tracking before the first peso is spent.
3
Campaigns live
We create the campaigns, ad groups, copy and extensions, and define the targeting they launch with.
4
Optimization
We adjust bids, negative keywords, ads and audiences based on what the data shows, month after month.
5
Report
We hand you the month's results in a clear report: what was spent, what generated leads and what will change.
Campaign types
Where your ads appear
Each format plays a different role in the funnel. These are the ones we work with in the plans.
Search
Your ad appears when someone types into Google exactly what you sell. It is demand that already exists, which is why it is included from the Esencial plan.
Display
Graphic ads on sites, apps and YouTube so your brand is known before anyone searches for it. Available from the Avanzado plan.
Remarketing
Shows your ads again to people who visited your site and did not buy. Included from the Avanzado plan and expanded in Elite.
Website included
Advertising falls flat if the site does not keep up
There is no point paying for a click if the page receiving it loads slowly or does not say what to do next. That is why the site is part of the plan, and grows with it.
- Esencial: Landing page
- Impulso: More complete website
- Avanzado: Advanced site
- Elite: Complex projects
- Enterprise: Complete digital architecture
Hosted in our own DataCenter
The site runs on our own infrastructure in Santiago de Chile (infraestructura propia), with an SSL certificate and backups. One provider for the website and for the campaign that feeds it.
The account and the data are yours
The Google Ads account is in your company's name and you pay Google directly. We work inside it: if one day you decide to carry on by yourself, the history stays with you.
Measurement
Without tracking, the investment is blind
Before optimizing you need to know what happened. These are the tools we leave running depending on the plan.
Conversions
We record the actions that matter to you (form submitted, call, WhatsApp, purchase) so you know which campaign produced them. From the Esencial plan.
Google Tag Manager
Centralizes the site's tracking tags and lets us add new tracking without touching the code. From the Impulso plan.
UTMs
Tags on links that identify where each visit came from, so Google is not credited for what another channel brought in. From the Impulso plan.
Advanced events
Tracking of specific interactions within the site, beyond the form: clicks, checkout steps or downloads. From the Elite plan.
No small print
The terms you will see in your report
So the monthly meeting is about decisions, not about decoding acronyms.
CPC
Cost per click: what is deducted from your budget each time someone clicks the ad. It is set by an auction, not by a price list.
CTR
The percentage of people who clicked out of everyone who saw the ad. A low CTR usually means the message does not match what they were looking for.
Conversion
The action that defines whether the campaign worked: a quote request, a call, a purchase. It is the number that really matters.
Negative keyword
A term you choose NOT to appear for. Used well, they keep the budget from going to searches that were never going to buy.
CRO
Conversion rate optimization: improving the page that receives the click so more visits end in a contact or a sale.
Remarketing
Showing ads again to people who already visited your site. It is usually the cheapest audience to convince, because they already know you.
Trust
An agency that also runs its own infrastructure
The campaign, the site and the server it lives on stay under one roof, with a single party responsible when something needs fixing.
We build the site ourselves
We do not depend on a third party to change a landing page: the web design team is the same one running your campaign.
See Web DesignLocal support
Support in Spanish, with a team in Chile and direct channels via WhatsApp and tickets, with no call center in between.
View supportOwn infrastructure
Our own DataCenter in Santiago with ISO 27001 certification. Your landing page's speed is not left at the mercy of someone else's hosting.
See DataCenter
Trust
Public and private institutions trust us
We work with municipalities, hospitals, universities and organizations across Chile, in both the public and private sectors.
Payment methods
How the plan is paid
The fee and the commission are invoiced monthly in Chile, with VAT applied to the net amounts in UF. Ad spend is charged separately, in your Google Ads account.
WebPay PlusMercadoPagoTransferencia
Frequently asked questions
Is the Google ad spend included in the fee?
No. They are different things: the fee and the commission are the price of our service, while the ad spend is set and paid by your company directly to Google from its own Google Ads account.
How is the commission calculated?
As a percentage of what you spent on Ads during the month, according to the plan contracted. It goes from 15% on the Esencial plan to 3% on Enterprise: the larger the budget, the lower the percentage. Like the fee, the commission is invoiced with VAT.
Why are the amounts in UF and not in pesos?
The UF (Unidad de Fomento) is an inflation-indexed unit published daily in Chile. Expressing the fee in UF keeps the price of the service from falling out of date. The invoice is issued in pesos, using the UF value in force on the issue date, and VAT is applied on top: the published amounts are net.
Whose name is the Google Ads account in?
Your company's. We work inside your account, so the history, the campaigns and the data are yours and stay with you whatever happens with the service.
Can I change plan if I raise or lower my ad spend?
Yes. The plan matches your monthly spend range, so if your budget grows or is adjusted, we review together which plan applies and from when.
Is the website in my name?
Yes. The site or landing page we build with the plan belongs to your company, and is hosted in our DataCenter in Chile with an SSL certificate.
Do you guarantee results or the top spot on Google?
No, and be wary of anyone who promises it: an ad position depends on an auction and on the competition in your industry, not on the provider. What we do commit to is the setup, the monthly management and optimization, and a report on what actually happened.
How long until the first results show?
Ads can start showing within days, but the first weeks are for gathering data and adjusting. A useful reading comes once there is enough volume of clicks and conversions to decide on evidence rather than impressions.
Do you work with platforms other than Google Ads?
These plans cover Google Ads and the site the campaigns run on. If you need other platforms or a different scope, talk it through with an adviser and we will assess it separately.
What do I need to get started?
A clear objective, the monthly budget you can put towards advertising, and a payment method for the Google Ads account. The rest (site, setup and campaigns) is part of the plan.
Let's talk about how much makes sense to invest
Tell us what you sell and to whom, and we will suggest which plan to start with and what to expect from the first month. No commitment.